A New Vibe: Spice n‘ Vybe‘s
Rebranding Success
Spice n’ Vybe is a rebranded restaurant that successfully transformed its brand to offer a more inclusive and sustainable culinary experience. Formerly known as Perry Wings, the restaurant expanded its menu to include delicious plant-based dishes while maintaining its commitment to authentic flavors and excellent service.
This case study explores the rebranding process, challenges faced, and the successful outcomes achieved.
CLIENT
SPICE N’ VYBE
CATEGORY
RESTAURANT
THE CHALLENGE
The primary challenge for SNV was to reposition itself in the market and attract a broader customer base. The old name, Perry Wings, limited the restaurant’s appeal to a specific niche. Additionally, the introduction of a plant-based menu required a brand identity that could resonate with both meat-eaters and vegetarians. The design services were tasked with creating a new brand that could effectively communicate the restaurant’s expanded offerings and values.
THE RESULTS
Spice n’ Vybe successfully rebranded, attracting a wider range of customers, including those seeking plant-based options.
The new brand identity was visually appealing and memorable, enhancing the overall customer experience.
The restaurant’s commitment to sustainability and inclusivity resonated with the community, leading to increased brand awareness and a broader customer base.
Social Media Posts
Social Media Posts
Print Collaterals
Packaging
