El Jalisco

From Local Favorite to Regional Powerhouse:
 Journey from 5 to 22 (and Counting)

El Jalisco is a family-owned Mexican restaurant known for its authentic cuisine and warm, inviting atmosphere. Starting with five locations, they dreamed of bringing their vibrant flavors to more communities. With Reyal Design’s help, they turned that dream into reality.

The Challenge

El Jalisco began with five locations, serving authentic Mexican cuisine beloved by a loyal customer base. However, scaling the business presented new challenges. Their brand lacked a cohesive online presence, with an outdated website and minimal social media engagement. Visual materials, such as menus and flyers, didn’t fully capture the vibrant personality of the restaurants. To achieve their dream of reaching more communities, they needed a strategic partner to elevate their brand while preserving their unique charm.

The Transformation

When El Jalisco partnered with Reyal Design, their story took a transformative turn. We started by designing a website that blended beauty and functionality, featuring vibrant visuals and seamless online ordering. Stunning photography and video content brought their food and spaces to life, showcasing sizzling fajitas and colorful margaritas. We also refreshed their print materials, like menus and flyers, ensuring every touchpoint reflected their dynamic brand. On social media, engaging posts and targeted campaigns helped turn casual diners into loyal fans, while expanding their audience.

The Results

El Jalisco’s transformation was extraordinary. They grew from 5 to 22 locations and counting, fulfilling their dream of expansion. A unified digital and physical presence helped them stand out in a competitive market. Social media engagement soared, driving more foot traffic and online orders. Increased visibility and customer loyalty significantly boosted revenue, paving the way for further growth. From a local eatery to a thriving regional brand, El Jalisco’s journey highlights the power of strategic storytelling and partnership. At Reyal Design, we’re proud to have been part of their success and can’t wait to see what’s next.