Spice n' Vybe

Redefining Flavor with a Bold New Vision

Formerly Perry Wings, now Spice n’ Vybe, this reimagined restaurant made a bold leap into a new era—expanding its identity beyond wings to offer an inclusive, sustainable dining experience that doesn’t skimp on flavor. With Reyal Design leading the charge, this case study showcases how we helped SNV break boundaries, redefine its brand, and elevate its place in the community.

The Challenge

The name “Perry Wings” had become a double-edged sword. It was beloved but limiting, boxing the restaurant into a single identity: wings. The owners were ready to expand their menu to include plant-based options, and they needed a name and a look that reflected this evolution.

The challenge? Rebranding without alienating their loyal regulars while drawing in a new wave of customers—vegans, vegetarians, and those just looking for something fresh and exciting.

Our mission was to help them take that leap and land on solid ground.

The Transformation

We started by diving into the heart of the restaurant. What made it special? What did its customers love? And what would make it irresistible to someone walking by for the first time? The answer was a perfect blend of spice and vibe—the bold flavors they were known for paired with a welcoming, inclusive energy. From this idea, Spice n’ Vybe was born. The new brand identity was vibrant and unapologetic, with bold colors, striking visuals, and a name that told a story of flavor and community. We created everything from a sleek new logo to menus and social media content that made the rebrand impossible to ignore.

The Results

The doors reopened, and the transformation was immediate. Loyal customers stayed for their favorite dishes, but now they had more to explore. Meanwhile, new faces flooded in, drawn by the restaurant’s promise of inclusivity and sustainability. Spice n’ Vybe became more than a restaurant—it became a gathering place. A spot where everyone, regardless of their dietary preferences, could feel at home. Foot traffic skyrocketed, social media buzzed with excitement, and the restaurant’s bold new identity earned its place in the community’s heart.